High-speed internet, smartphones and social media platforms have deeply transformed how humans interact between themselves and with organizations. Those changes are also reflected in the world of marketing. Inbound marketing, content marketing, influencer marketing, social media marketing, search engine optimization, search and social advertising, email marketing, digital branding… the disciplines of digital marketing are diverse and increasingly complex. And most of these specialities did not exist 10 years ago. The present course aims at presenting current trends, best practices and methodologies used by professionals around the world.